About Beanstalk

What we do and why we do it

About Beanstalk

Beanstalk is a brand new family saving app that has been created by the team at KidStart, the unique free shopping club for parents that gives you money for your kids whenever you shop. Over the last 10 years, KidStart has helped thousands of families save millions of pounds for their children on shopping at over 2,000 retailers.

From our years of experience helping families save, we could see that the savings market for kids was broken. Almost every new parent we talk to wants to put something aside for their children to help launch them into adult life, but very few do.

Parents know their children face a tougher time than they did – university fees, housing costs, cost of living – but tell us it is hard to know what to do: putting money aside is tough; the choices are confusing making it difficult to decide what is right; and the products out there are often poor value, expensive or require commitment.

Even when parents do something, they often just keep it in cash. With low interest rates, this may not be the right choice for longer term saving as the value can be eroded by inflation.

That’s why we’ve created Beanstalk – the revolutionary new way for families to make a real difference for their children

The power of family saving:

  • We’ve made it really easy for grandparents & others to link to your children.
  • You and they can see all the children they are saving for in the same place and how they have helped.

We’ve ditched the complexity:

  • It's really simple to open and manage accounts through the App
  • You can see all your children’s accounts in one place with real time information

There’s no commitment:

  • We don’t require an upfront contribution or a regular commitment to open.
  • Open with nothing and then top up when and if you feel able; or use one of our savings tools to help.

Lots of ways to save

  • Round ups, easy top ups, free savings on your shopping…

Simple low cost investment choices

  • Choose between a global shares fund and a cash fund in whatever proportion you like

It’s great value

  • The app is free to download and use
  • Our fee is just 0.5% of account value annually, one of the lowest around (the funds we offer have fees of 0.12% - 0.15% deducted within the fund)

Here's what people say about us

Love this app, it's so easy to use (even for me!) I set both my kids up in minutes and my husband, in-laws and my mum are all linked to the kids accounts so they can contribute whenever they like. I like I can use KidStart with this too.
Intuitive interface, easy for all family members to contribute and share on the news feed. Really handy and user friendly!
Fabulous way to save for your child. Hugely helpful if you have a query - always get back to you. Highly recommend.
Sally H